The Ice Cream Funnel: a funnel that feels good, for you and your customers

If you’ve been in the online game for more than five minutes, you’ve probably heard this advice:

“Just make a lead magnet. Capture the email. Build the list. Nurture, nurture, nurture… then sell.”

I followed that advice too. I built all the pieces. Opt-in pages. Free PDFs. Welcome sequences. Broadcasts.

And yet, something about it always felt… off.

The truth is, I don’t buy that way. And I don’t want to sell that way either.

That realization didn’t come from a marketing course. It came from a gelato shop.

A spoonful of coconut sorbet changed how I think about funnels forever.

That tiny taste gave me what no lead magnet ever did: the clarity to know what I wanted and the freedom to choose it on the spot.

No opt-in. No drip campaign. Just a clean, confident decision.

The Ice Cream Funnel was born from that insight.

It’s a new (but strangely familiar) way to build your business, where you lead with value, not friction… and let people feel their way to yes.

Inside this world, you won’t find tricks or hacks. Just honest offers, built around decision-making moments that make selling easier, faster, and more respectful.

If you’ve ever thought,

“I wish I could just show them what I do instead of writing 6 emails to explain it…”

You’re going to love what’s coming.

Welcome in. Let’s build a customer journey you’d actually go through yourself.