Squirrel Selling: a new way to sell without feeling like someone you’re not.

If you’ve ever sat down to write an offer, post about your service, or send a follow-up message… and felt a knot in your stomach… you’re not alone.

Selling isn’t hard because you don’t believe in what you do. It’s hard because you do believe in it — and that makes rejection feel personal. It’s hard because you care. And you’ve probably spent your life trying not to come off as “salesy,” pushy, or manipulative. So now that it’s your name on the product, your face on the website, your work in the offer… it’s like your nervous system goes into lockdown.

You freeze. You soften your voice. You overthink every word.

All of this is completely normal. Especially if you're a solopreneur who came into business through your craft, not through sales training.

That’s why I created Squirrel Selling.

I didn't want a playbook, a bunch of canned lines, or high-pressure tactics disguised as “value.”

Squirrel Selling is about trust.

It’s about understanding that before anyone says yes to your offer, they’re subconsciously asking a much more important question:

“Am I safe to engage with this person?”

They don’t need you to impress them. They need you to feel like someone who won’t hurt them emotionally, socially, or financially.

That’s the shift: from performance to presence. From convincing to creating space.

And here’s the part most people miss: when you stop trying to sell in the traditional way, not only do your prospects relax, but you do as well.

Selling stops feeling like a role you’re faking. It starts feeling like something honest. Like something kind. Like something you can actually enjoy.

That’s what we’re building here. A way for you to share your work that feels good to you and safe to them.

Welcome in. You don’t have to become someone else to sell what you love.

You just have to understand how trust really works.